Halfords
Halfords is the UK’s leading retailer, on the basis of turnover, in each of the key product markets in which it operates, being:
· car maintenance (including car parts, servicing consumables (such as oil), workshop tools and body repair equipment);
· car enhancement (including in-car entertainment systems, cleaning products, accessories, interior and exterior car styling products, navigation systems and alloy wheels);
· leisure (including cycles and cycle accessories and roof boxes, cycle carriers, child car seats and outdoor leisure equipment).
The Directors believe that Halfords differentiates itself from its competitors through its national store portfolio, its broad product range, competitive pricing (achieved through scale of purchasing power), customer service offerings performed in-store by staff (e.g. fitting and repair services) and its strong brands.
Halfords’ store portfolio comprised 433 stores across the UK as at 22 November 2007.
Halfords is in the process of upgrading its out-of-town superstores and is also upgrading its small stores. The upgrades to Halfords’ stores have proven successful with Halfords’ existing core customer base, whilst attracting new customers from the growing number of car and cycle enthusiasts, whom the upgrades were particularly designed to attract.
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